Every time we go to a networking event we prepare.
Be it a conference, summit or tradeshow, we always get our elevator pitch and name cards ready.
Accordingly, we want to meet and connect with as many prospective customers and probably potential business partners.
Conversely, what happens after you’ve collected all those name cards and made the connections?
If you are looking for tips on post networking and wish to make meaningful connections with others be it professionally or personally, then this article is for you.
Here are the 5 do’s and don’ts of post networking.
In this article, you will learn the actionable steps to use the information you obtained during networking for post-follow-ups. And, consequently, build durable relationship with them.
DO review the notes you took during a networking event
You will surely have something memorable about almost every person you meet and exchange name cards.
Especially with those you made a good connection during the event.
As you converse with them, you will probably take down some mental notes about them. They are usually something relatable to you.
Post Event Tips: Take out a pen and write single keywords or adjectives that describe the person on each name card.
Then, once you give it a day or two, prospect the people you have. Send them an email. Use what you noted down as talking points.
You’d be surprised how appreciative they can be when you remember something significant about them.
DO use social media to engage and follow-up
Now, almost everybody is on more than one social media platforms.
It is very easy to connect with people on social media.
All you need to do is just search them up and add them to your friend’s list.
Post Event Tips: For professional connection, consider LinkedIn or emails.
You can also search them up. Follow their blog. Attempt to give positive and constructive comments.
Make use of the event conversation to remind them of your interactions.
DON’T use a default ‘cut-and-paste’ template
The Internet is a giant repository for everything and anything.
You’d be surprised if you couldn’t find conversation template, email templates and any templates online.
It could be a boon or a bane for establishing proper connections with people.
Post Event Tips: Do not use templates for your communication with your new-found friends.
For the follow-ups, if you must, use the template as reference point only. Customise or draft your own using the common grounds you have established.
It is always easier to build a connection and relationship with someone who shares the same interests as you.
DO update your online presence
At this day and age, everything is publicly visible.
What you do yesterday at the networking event, must have already been uploaded on the net. By someone else at it.
Knowing so, it is important to have a positive online presence.
Post Event Tips: Make sure that your online resume is updated with your professional achievements.
Establish your expertise in your field.
People will then start to consult you for opinions and insights.
DO create a reasonably timed follow-up plan
Timing is of the essence in the professional world.
If you have a plan for the networking event, you should also have a plan for post-event.
Post Event Tips: Time your first follow up accordingly. Do not do it instantly after the event. That may appear creepy, or desperate.
Don’t do it after a week or two too. They might forget about you.
Give it a day or two before the first follow up.
Subsequently, reach out to your connections on a regular basis once the first follow-up have your friendship properly establised
Get in touch with them on the platform most comfortable with them.
For example, join LinkedIn Groups that is connected with the connections, your profession and interests.
The key here is consistency but without being too persistent.
You have to communicate and interact with them on a regular basis so that you can establish a presence.
Relationships are not built overnight
Building a connection and relationship with others is like planting seeds. It requires time, effort, and strategy.
You can follow these steps for quick and easy reference.
Remember, a timely response is everything, especially when the connection is still fresh.